Contagious Commandments 

This session is a single-sitting immersion in everything Contagious has learned about creativity over the past 18 years – in one inspiration-packed hour. It brings together our time-tested beliefs about what makes successful brands tick, and uses real-world campaigns and examples to show that thinking in action.

Synopsis 

Contagious has developed a set of principles – or Commandments – designed to help brands embed creativity at the heart of their business. From Asking Heretical Questions to Weaponising Your Audience, the Contagious Commandments presentation uses inspiring campaigns from a wide range of categories, media channels and regions to demonstrate those principles in action. This year we’ve rebooted and rebuilt this popular presentation from the bottom-up, presenting a new lineup of examples – from foundational classics to cutting-edge new work – that represent the very essence of Contagious thinking.

In this 50 minute sessoin with Contaigous, You’ll learn:

  • The critical building blocks for brand bravery and unlocking creativity
  • Why a clearly defined organising principle creates a compass for agile thinking and long-term decision-making
  • The power of working with your audience and the contagious effect of aligning with existing behaviours
  • How to avoid the cardinal sin of complacency, and instead keep asking the tough questions that will keep your brand ahead of the curve

Book now 

Complete the form below and a member of the team will be in touch. If you have any questions, email [email protected] 

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.