Expert Perspectives
Manolo Arroyo on embedding AI
Coca-Cola
The global chief marketing officer for The Coca-Cola Company reveals why the beverage behemoth is undertaking the ‘most radical marketing transformation’ in its history and how it’s applying artificial intelligence
16 May 2023
Wish you could read this?
Become a member and you'll not just read this article but discover thousands more world-class campaigns, deep dives on brands and cutting-edge trends.
Membership includes open access to Contagious IQ, our intelligence platform that deconstructs the most creative, effective and innovative marketing ideas from around the globe, as well as exclusive briefings, webinars and training courses.
Become a member?
Yes pleaseAlready a member?
Log inThis article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.