Brand Spotlights
Soul Shaping
Patagonia
Purposeful clothing brand Patagonia made headlines in 2011 with its unconventional Black Friday campaign: a full-page ad in the New York Times bearing the headline, ‘Don’t Buy This Jacket’. The brand continues to make a bold statement that conspicuous consumption, even if it helps a company’s bottom line, doesn’t jive with Patagonia’s social responsibility purpose
15 Feb 2012
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