Talks

Samsung: Join the Flip Side  

Contagious Talks, Samsung

How Samsung and Wieden+Kennedy Amsterdam used humour to challenge people’s reluctance to switch smartphones

1 Mar 2023

Imagine your competitor has 94% brand loyalty. And you’re in a category where you have run out of new entrants to sell to, the rate of innovation has slowed down, and people don’t switch to competitors much.

This was the challenge Samsung was up against when it launched its Join the Flip Side campaign. Annika Bizon of Samsung and Thom Dinsdale of Wieden+Kennedy Amsterdam run through the insight and strategy behind the campaign at Most Contagious 2022.

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