Talks

The John Lewis & Partners Christmas ad 

Contagious Talks, John Lewis

The insights and strategy behind the campaign that has been winning Christmas for over a decade

4 Feb 2020

British department store John Lewis’ multi-award winning Christmas campaign has become as traditional and beloved in the UK as Christmas trees and mince pies. In this session at Most Contagious 2019, creative agency Adam&eveDDB in London revealed the insights, strategy, creative process and effectiveness data behind the campaign. The agency’s chief strategy officer, Martin Beverley, and senior planner, Charlotte Wood, took to the stage to run through how its agency has creatively and successfully answered John Lewis’ brief over the years.  

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