Win iconic Elizabeth line ad space with Global, Contagious & TfL /

Global, the Media and Entertainment group, reaches 51.7 million individuals across the UK every week, making it the perfect one-stop platform to unite audiences and brands through powerful, resonant connections.

Global is the leading outdoor media company in the UK and one of the largest in Europe, with an extensive portfolio of over 253,000 sites combining airports, roadside posters, premium digital screens and more. Together, its outdoor inventory reaches over 95% of the UK population and beyond.

Contagious exists to inspire and empower contagious creativity.

Together, we are thrilled to launch the third year of the Look Ahead competition, returning to London with a renewed focus on innovation in out-of-home advertising. This year, we aim to inspire forward-thinking, boundary-pushing ideas that harness the latest tech and creative possibilities in OOH.

This year, Look Ahead will challenge creative pioneers to leverage the full potential of OOH technology and formats to make a memorable impact. While we continue the theme of optimism and positivity, the brief has expanded. We’re looking for daring, experiential ideas that turn heads, spark conversation, and engage audiences.

Entrants are encouraged to explore and showcase how they would creatively use digital gateways, digital escalator ribbons, and digital runways. Together, these formats open up an unmissable opportunity for immersive, unforgettable campaigns that transform the commuter experience.

In 2024, Innocent Drinks brought their campaign to life as the winning entry of Look Ahead, showcased for two weeks across high-traffic London stations—Bond Street, Tottenham Court Road, and Farringdon Elizabeth line— using digital gateways, cross-track takeovers, and digital escalator ribbons, reaching over 4 million Londoners.

This year’s winner will have the same opportunity to run a two-week campaign across the same premuim locations, leveraging digital gateways, digital runways, and escalator ribbons to reach and captivate millions in “the best city in the world” (Resonance, 2023).

The Look Ahead competition is an unmissable opportunity to see your brand brought to life through outstanding creative in London.

Digital Gateways: With full motion and dynamic capabilities, digital gateways are located at the top of the escalators in London Underground stations. They offer exceptional impact with a high passenger footfall, owning the environment with an unmissable canvas.

Digital Escalator Ribbons: Perfect for delivering engaging copy to a captive audience. These deliver creativity in full motion, allowing brands to attract and engage consumers on a new scale.

Digital Runways: A platform gallery with full HD screens with 100% exposure, exclusive to central London. Digital screens of a smaller size, but with great impact. These full-motion platform screens will reach audiences at scale across Elizabeth line.

Download the full entry kit here

The deadline for entries is midnight GMT on 19th March. There is no cost to enter this competition. The Global media team will work with the winner to activate the chosen campaign for a two-week period at somepoint between May and August 2025. ​​​​​​​For any questions, contact [email protected]. ​​​​​​​