Solution / In Colombia, nearly 95% of pizza shops close their doors at 11pm, when parties and drinking occasions are just peaking. In April, to reinforce the relationship between pizza and beer, Poker partnered with DDB Colombia, Bogotá and a number of neighbourhood pizzerias to enable people to order pizza throughout the night.
With 70% of deliveries still made by phone, Poker redirected calls to closed pizza shops to a Poker phone line. Callers were met with the machine message, ‘Don't worry, we'll transfer your calls to the Poker line, where we have your favourite pizza and we'll deliver it with Poker.’ Callers could then order pizzas from Poker’s call centre, which were prepared in a hidden kitchen and delivered (along with cold Poker beers) by Poker’s delivery personnel.
The Pizza & Poker Call campaign lasted throughout April 2024 and was supported by radio, social media and out-of-home placements.
