Cannes Lions 2023: The Grand Prix-winning campaigns /
Every campaign awarded top honours at this year’s International Festival of Creativity
James Swift
/The Cannes Lions International Festival of Creativity celebrates its 70th anniversary this year.
It’s also the debut of the Entertainment For Gaming Lions, which will take its place among the 29 other categories that reward campaigns for excellence in craft, creative ideas, experience, engagement, entertainment, health, purpose and strategy (not to mention the Titanium Lions, which you can read more about here).
Here is a list of all the Grand Prix-winning campaigns from this year’s celebration of commercial creativity, updated as they are announced.
Brand Experience & Activation /
Fifa 23 X Ted Lasso, for EA Sports and Apple, by Apple, Cupertino, and EA Sports, Redwood
Creative B2B /
EART4, for B3 Stock Exchange and United Nations Global Impact, by AlmapBBDO, São Paulo
Creative Business Transformation /
ADLaM – An Alphabet To Preserve A Culture, for Microsoft, by McCann New York
Creative Commerce /
The Subconscious Order, for HungerStation, by Wunderman Thompson, Riyadh
Creative Data /
The Artois Probability, for Stella Artois, by GUT, Buenos Aires
Creative Effectiveness /
Shah Rukh Kahn-My-Ad, for Cadbury Celebrations, by Ogilvy Mumbai
Creative Strategy /
Plug-Inn, for Renault, by Publicis Conseil, Paris
Design /
ADLaM – An Alphabet To Preserve A Culture, for Microsoft, by McCann New York
Digital Craft /
Never Done Evolving Featuring Serena, for Nike, by AKQA, Portland, and AKQA Melbourne
Direct /
Runner 321, for Adidas, by FCB Toronto
Entertainment /
Clash From The Past, for Clash of Clans, by Wieden + Kennedy, Portland.
Entertainment For Gaming /
Clash From The Past, for Clash of Clans, by Wieden + Kennedy, Portland.
Entertainment For Music /
Beautiful Life, for Michael Kiwanuka by Smuggler, London
The Greatest, for Apple, by Apple, Cupertino
Entertainment For Sport /
DreamCaster, for Michelob Ultra by FCB New York
Film /
Relax, It’s iPhone – RIP, for Apple, by Apple, Cupertino
The Last Photo, for ITV and the Campaign Against Living Miserably (Calm), by Adam&eveDDB, London.
Film Craft /
We Cry Together – A Short Film, by PGLang, Los Angeles
Glass: The Lion For Change /
Knock Knock, for the Korean National Police Agency, by Cheil Worldwide, Seoul
Grand Prix For Good /
Anne de Gaulle, for Fondation Anne de Gaulle, by Havas, Paris
Health Grand Prix For Good /
Working with Cancer, for La Fondation Publicis and Memorial Sloan Kettering Cancer Center, by Publicis Conseil, Paris, Publicis Groupe UK, London, Digitas, New York, and Saatchi & Saatchi Health, New York
Health & Wellness /
The Last Performance, for Partners Life, by Special New Zealand.
Industry Craft /
My Japan Railway, for JR Group, by Dentsu Inc Tokyo
Innovation /
Mouthpad, for Augmental, by Wunderman Thompson, Lima, and Augmental
Media /
#TurnYourBack, for Dove, by Ogilvy, London, and David, Madrid
Mobile /
World Cup Delivery, for Pedidos Ya, by GUT, Buenos Aires
Outdoor /
A British Original, for British Airways, by Uncommon Creative Studio, London
Pharma /
Scrolling Therapy, for Eurofarma, by Dentsu Creative Buenos Aires, São Paulo and New York
PR /
Self Love Bouquet campaign, for DoorDash, by Gut, Los Angeles
Print & Publishing /
Newspapers Inside the Newspaper Edition, for Annahar Newspapers, by Impact BBDO, Dubai
Radio & Audio /
Phone It In, for Skinny, by Colenso BBDO, Auckland
Social & influencer /
Flipvertising, for Samsung, by CHEP Network, Sydney
Sustainable Development Goals /
Where To Settle, for Mastercard, by McCann Poland, Warsaw
The Dan Wieden Titanium Lions /
The First Digital Nation, for the Government of Tuvalu, by The Monkeys, Sydney
Book A Cannes Deconstructed /
Inspire your team to create award-winning work by booking a Cannes Deconstructed presentation.
In this one-hour session (50 minutes + Q&A), you’ll learn about the biggest trends from this year’s International Festival of Creativity and the winningest campaigns.
You’ll also get exclusive insights unearthed by our analysts and strategists, who spend the week at Cannes attending seminars and press briefings, and interviewing jury presidents, agency teams and clients.
Find out which campaigns are raising the bar and what they mean for the direction of the industry. For more information or to book a Cannes Deconstructed presentation, email [email protected].
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