Cannes Lions 2024: Film winners /

Two Film Grands Prix have been awarded at the Cannes Lions International Festival of Creativity. WoMen’s Football for Orange by Marcel, Paris, won its second Grand Prix (it won the Entertainment Lions for Sport Grand Prix on Tuesday), and the Sydney Opera House won for Play It Safe, a film by The Monkeys, Sydney.

The jury took a purist approach this year, said jury president Tor Myhren, VP marketing communications, Apple. ‘We decided not to let the case studies play a huge role in this.’ They were also careful to not let great ideas compensate for bad films – in the end, they chose two winners that represented both strong ideas and quality filmmaking. 

Speaking of WoMen’s Football, Myhren said: ‘Sometimes the idea wins out over everything. It’s not a perfect film. The craft isn’t perfect [in terms of fonts and title cards]. But it’s so good and it makes you feel so much. To see it is to love it. It was a very easy decision.’

Play It Safe, he said, was an amazing film. ‘What we fell in love with immediately was the celebration of the creative spirit. It’s a celebration of brave ideas and taking gigantic risks in the face of criticism and controversy and cultural norms.’

Robbery for Axe/Lynx by Lola Mullenlowe, Madrid

Relax: Tractor for Apple (in house)

Fuzzy Feelings for Apple by TBWA\Media Arts Lab, Los Angeles

The First Speech for Reporters Without Borders Germany by Innocean, Berlin

What the Fast! for Krungsri First Choice by Leo Burnett, Bangkok

C4 Idents for Channel 4 by Art Practice, London and 4Creative, London 

Sammakorn not Sanpakorn for Sammakorn by Choojai and Friends, Bangkok

Uber Trains – Trains, Now on Uber for Uber by Mother, London

This Is Not a Game for Movistar by VML, Mexico City

Contagious’ analysts and strategists spend their time at Cannes Lions interviewing jury presidents and attending seminars and press briefings, to find out what’s really going on.

Then, we use our two decades of experience to put those findings into perspective and analyse what they mean for marketing and the marketing industry.

Finally, we condense all those insights and case studies into an informative, insightful and (occasionally) entertaining 50-minute briefing (plus 10 minutes of Q&A) that we deliver to brands and agencies.

Book a Cannes Deconstructed briefing and you’ll learn:

• The strategies that underpin the big winners
• The jury perspective on what it took to win in 2024
• The trends that are shaping the most effective, influential work and what they mean for brands
• The brands and campaigns that are raising the bar for commercial creativity

To find out more, click here.