Cannes Lions 2024: Grand Prix for Good /

This year’s Grand Prix for Good has been awarded to Reporters Without Borders for The First Speech (Russia) by Innocean, Berlin.

The First Speech series, which also picked up two Gold Lions, spotlights the progressive and optimistic first speeches of modern autocrats including Vladimir Putin, Recep Tayyip Erdoğan, and Nicolás Maduro, to remind us how easily democracy and freedom of press can be dismantled. In the Grand Prix-winning film, Russian citizens listen to Putin’s first speech as president of Russia in 2000, in which he promises to preserve and protect democracy. 

‘It’s a captivating series of films that skillfully combine simplicity and creativity to leave a lasting impact on the viewer,’ said Titanium jury president Debbi Vandeven, global chief creative officer, VML. The Titanium jury judged eight pieces of charity work for the Grand Prix for Good, and praised The First Speech for its simplicity and ability to move the audience. 

The First Speech (Turkey) for Reporters Without Borders Germany by Innocean, Berlin

The First Speech (Venezuela) for Reporters Without Borders Germany by Innocean, Berlin

Contagious’ analysts and strategists spend their time at Cannes Lions interviewing jury presidents and attending seminars and press briefings, to find out what’s really going on.

Then, we use our two decades of experience to put those findings into perspective and analyse what they mean for marketing and the marketing industry.

Finally, we condense all those insights and case studies into an informative, insightful and (occasionally) entertaining 50-minute briefing (plus 10 minutes of Q&A) that we deliver to brands and agencies.

Book a Cannes Deconstructed briefing and you’ll learn:

• The strategies that underpin the big winners
• The jury perspective on what it took to win in 2024
• The trends that are shaping the most effective, influential work and what they mean for brands
• The brands and campaigns that are raising the bar for commercial creativity

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