Cannes Lions 2024: Innovation winners /

The Innovation Grand Prix at Cannes Lions was awarded to Voice 2 Diabetes, for KVI Brave Fund by Klick Health, Toronto.

The health and pharma brand created an AI tool that screens for Type 2 diabetes through voice analysis, offering a non-invasive alternative to traditional blood tests. Achieving up to 89% accuracy for women and 86% for men, this approach promises a cost-effective and accessible diabetes screening solution, potentially transforming healthcare access in India.

In this future-facing category, the jurors were looking for ideas ‘that open doors for other ideas’ said jury president Diego Machado, global chief creative officer of AKQA. When looking at the 23 entries, they ‘tried to remove the distractions’ (such as developments in AI) because ‘tech can’t replace a powerful idea’, he added. Voice 2 Diabetes is an example of ‘a powerful, creative, innovative idea’ and not just tech for tech’s sake. ‘Innovation is about the way we think,’ said Machado.

Ultimately, Voice 2 Diabetes won because it is a real-world solution, he concluded. ‘You can actually do it, it makes you think that anything is possible. A tool that everyone has in their hands – that’s so powerful.’

Three Words for Axa by Publicis Conseil, Paris

Contagious’ analysts and strategists spend their time at Cannes Lions interviewing jury presidents and attending seminars and press briefings, to find out what’s really going on.

Then, we use our two decades of experience to put those findings into perspective and analyse what they mean for marketing and the marketing industry.

Finally, we condense all those insights and case studies into an informative, insightful and (occasionally) entertaining 50-minute briefing (plus 10 minutes of Q&A) that we deliver to brands and agencies.

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• The strategies that underpin the big winners
• The jury perspective on what it took to win in 2024
• The trends that are shaping the most effective, influential work and what they mean for brands
• The brands and campaigns that are raising the bar for commercial creativity

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