Cannes Lions 2024: The Grand Prix-winning campaigns /
Every campaign awarded top honours at this year’s Cannes Lions International Festival of Creativity
James Swift
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Brand Experience & Activation /
The Edible Mascot for Pop Tarts (US) by Weber Shandwick.
Creative B2B /
Meet Marina Prieto for JCDecaux (Spain) by David Madrid
Creative Business Transformation /
Refurb for Philips by LePub, Amsterdam.
Creative Commerce /
Cars to Work for Renault Group by Publicis Conseil, Paris
Creative Data /
Room For Everyone for Mastercard (Poland) by McCann McCann Poland, Warsaw
Creative Effectiveness /
It Has To Be Heinz for Heinz by Rethink, Toronto
Creative Strategy /
A Piece of Me for KPN by Dentsu Creative, Amsterdam
Design /
Sightwalks for Sol Cement by Circus Grey
Digital Craft /
Spreadbeats for Spotify by FCB, New York
Direct /
The Everyday Tactician for Xbox (UK) by McCann, London
Entertainment /
We are Ayenda for WhatsApp by Creative X, Palo Alto (in-house agency)
Entertainment For Gaming /
The Everyday Tactician for Xbox (UK) by McCann, London
Entertainment For Music /
Errata at 88 for Johnnie Walker (Brazil) by to AlmapBBDO, São Paulo
Entertainment For Sport /
WoMen’s Football for Orange (France) by Marcel, Paris
Film /
- WoMen’s Football for Orange by Marcel, Paris (see above)
- Play It Safe for Sydney Opera House by The Monkeys, Sydney.
Film Craft /
The Square Meter for Hornbach (Germany) by HeimatTBWA\, Berlin
Glass: The Lion For Change /
Transition Body Lotion for Vaseline by Ogilvy Singapore
Grand Prix For Good /
The First Speech for Reporters Without Borders by Innocean, Berlin
Health Grand Prix For Good /
Child Wedding Cards for UN Women by Impact BBDO, Dubai
Health & Wellness /
The Last Barf Bag for Drammamine (US) by FCB, Chicago
Industry Craft /
The 100th Edition for Frankfurter Allgemeine Zeitung (Germany) by Scholz and Friends, Berlin
Innovation /
Voice 2 Diabetes for KVI Brave Fund by Klick Health, Toronto
Luxury & Lifestyle /
Loewe X Suna Fujita for Loewe by Loewe
Media /
Handshake Hunt for Mercado Libre (Brazil) by Gut, São Paulo
Outdoor /
- Adoptable for Pedigree (New Zealand) Colenso BBDO, Auckland
- Find Your Summer for Magnum Ice Cream by Lola MullenLowe
Pharma /
Magnetic Stories for Siemens Healthineers by Area 23
PR /
The Misheard Version for Specsavers (UK) by Golin, London
Print & Publishing /
Recycle Me for Coca-Cola by Ogilvy, New York
Audio & Radio /
The Misheard Version for Specsavers (UK) by Golin, London
Social & influencer /
Michael CeraVe for CeraVe (US) by Ogilvy PR, New York
Sustainable Development Goals /
Cars To Work for Renault by Publicis Conseil
The Dan Wieden Titanium Lions /
All The Ads for Doordash by Wieden+Kennedy, Portland
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Contagious’ analysts and strategists spend their time at Cannes Lions interviewing jury presidents and attending seminars and press briefings, to find out what’s really going on.
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