Creativity

Cannes Lions 2025: The Grand Prix-winning campaigns 

Every campaign awarded top honours at this year’s Cannes Lions International Festival of Creativity

23 Jun 2025
Header image for article Cannes Lions 2025: The Grand Prix-winning campaigns
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Health & Wellness 

Vaseline Verified for Vaseline by Ogilvy Singapore

Lions Health and United Nations Grand Prix for Good 

Make New Zealand The Best Place In The World To Have Herpes for New Zealand Herpes Foundation (NZHF) by Motion Sickness, Aotearoa

Outdoor 

Olympic Games Opening Ceremony Paris 2024 for Paris 2024 by Paname 24, Paris

Phone Break for KitKat by VML Czechia, Prague

Audio & Radio 

One Second Ads for Budweiser by Africa Creative DDB, São Paulo

Pharma 

Make Love Last for Viatris by Ogilvy Shanghai

Print & Publishing 

Price Packs for Penny by Serviceplan NEO, Munich

Entertainment Lions Grand Prix 

Night Fishing for Hyundai Motor Company by Innocean, Seoul

Entertainment Lions for Music 

Tracking Bad Bunny for Rimas Music by DDB Latina, Puerto Rico

Entertainment Lions for Gaming 

Call of Discounts for Mercado Livre by Gut, São Paulo

Entertainment Lions for Sport 

Haaland Payback Time for Clash of Clans by David New York

Film Craft 

Better On A Better Network for Telstra by Bear Meets Eagle On Fire, +61 and OMD Australia

Digital Craft 

Caption For Intention for the Academy of Motion Picture Arts and Sciences, Chicago Hearing Society and Rakish Entertainment by FCB Chicago

Industry Craft 

Nigrum Corpus for Instituto de Educação Médica (IDOMED) by Artplan, São Paulo

Design  

Caption For Intention for the Academy of Motion Picture Arts and Sciences, Chicago Hearing Society and Rakish Entertainment by FCB Chicago

Creative B2B 

Act Like You Know for GoDaddy by Quality Meats, Chicago

Direct Lions 

Three Words for AXA by Publicis Conseil, Paris

Media 

Real Beauty Redefined for the AI Era for Dove campaign by Ogilvy New York

PR 

Lucky Yatra for Indian Railway by FCB India, Mumbai

Social & Creator 

Vaseline Verified for Vaseline by Ogilvy UK, Edelman, Mindshare and VaynerMedia

Creative Effectiveness 

Shot on IPhone for Apple by TBWA\Media Arts Lab, Los Angeles

Body image for Cannes Lions 2025: The Grand Prix-winning campaigns

Creative Strategy 

Real Beauty for Dove by Ogilvy UK, London

Innovation 

Sounds Right for Spotify and the Museum for the United Nations by AKQA Copenhagen

Luxury 

The Partnership That Changed Everything for LVMH by Havas Play, Paris

Creative Commerce 

Preserved Promos for Ziploc by VML, New York

Creative Business Transformation 

Three Words for AXA by Publicis Conseil, Paris

Brand Experience & Activation 

Caption For Intention for the Academy of Motion Picture Arts and Sciences, Chicago Hearing Society and Rakish Entertainment by FCB Chicago

Glass – The Lion for Change 

Real Beauty for Dove by Ogilvy UK, London

Sustainable Development Goals 

The Amazon Greenventory for Natura by Africa Creative DDB, São Paulo

Film 

Paris Paralympics 2024: Considering What? for Channel 4 by Biscuit Filmworks 

The Final Copy of Ilon Specht for L’Oréal Paris by McCann, Paris

Titanium 

Three Words for AXA by Publicis Conseil, Paris

Grand Prix for Good 

Make New Zealand the Best Place in the World to Have Herpes for New Zealand Herpes Foundation by Motion Sickness, Aotearoa

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