Jaime Robinson, chief creative officer at Joan Creative, Global and the category’s jury president, said that the jurors ‘saw a broad range of gender issues this year, from gender inequality to transgender issues’, and that they were looking for ‘action not just talk’.
‘When we were deliberating, one of the very first things we did was look at the definition of Glass and what we were asking for,’ said Robinson. ‘Culture shifting creativity [became] our touchstone for figuring out what it was we wanted to award.’ Of the Grand prix winner, Robinson said, ‘When I look at this Grand Prix, I see culture-shifting creativity in spades. It’s a lightning bolt idea.’
The jury were also impressed by the transgressive approach of The Last Ever Issue. ‘I love that it takes an object of degradation and it turns it into something beautiful and then says goodbye to it forever,’ said Robinson.
