Unilever has won the Innovation Grand Prix at this year’s Cannes Lions International Festival of Creativity for its Degree Inclusive Deodorant, a personal care product designed by and for people with disabilities.
The deodorant was created with agency Wunderman Thompson, Buenos Aires, in collaboration with a global taskforce of people with diverse disabilities, occupational therapists, designers and engineers.
Degree, which is also sold as Rexona, Sure and Shield in various markets, developed new packaging for its deodorant, making it easier for people with disabilities to open, close and apply the product. For example, the container is hooked so people can use it with one hand and it features better grip placement, as well as a magnetic click closure. It also has a larger roll-on applicator so that more product comes out at each swipe and the label is in braille.
