Jury President PJ Pereira, who co-founded creative agency Pereira & O'Dell, praised the 'mischievousness and nimbleness' of the activation. 'There was so much to love about this – a brand jumping in so quick to a new form of social that Fortnite represents,' he said in the press conference this morning. 'They just went there and did it instead of trying to call attention to it.'
Pereira described that bold attitude as emblematic of 'what we need to do as an industry. We have twenty years of learning ahead of us,' he said.
Social & Influencer Gold Lions were awarded to:
Dream Crazy / Nike / Wieden & Kennedy, Portland
My Life as a NPC / Ubisoft / DDB, Paris
A Campaign to De-Fund Bigotry / Sleeping Giants / Sleeping Giants, San Francisco
Dream Crazier / Nike / Wieden & Kennedy, Portland
Generation Lockdown / March for Our Lives / McCann, New York
Be a Follower / Diesel / Publicis Italy, Milan
