Creativity vs Cost-of-Living /
An unpredictable economic picture affects brands and their customers in all kinds of ways, from supply chain issues to increasing prices. This session draws on a combination of campaigns and examples – some recession-specific, some recession-adjacent-but-relevant – to inspire agencies and their clients to think more creatively about what their response to this communications conundrum should be.
Synopsis /
An unpredictable economic picture affects brands and their customers in all kinds of ways, from supply chain issues to increasing prices. This session draws on a combination of campaigns and examples – some recession-specific, some recession-adjacent-but-relevant – to inspire agencies and their clients to think more creatively about what their response to this communications conundrum should be.
From energy prices to inflation, consumers are feeling the pinch and watching the pennies: so how do brands show up? In this session we’ll break down the best responses we’ve seen and the thinking behind the creativity that connects when times are hard. When the going gets tough, the tough get creative
In this 50 minute session with Contagious, you’ll learn:
- Why a long-term focus is essential despite the urge to cut budgets
- How reducing risk can help shore up consumer confidence
- How post-crisis winners set up for success
- The insights and transferrable learnings from featured campaigns from a range of markets and categories
Book now /
Complete the form below and a member of the team will be in touch. If you have any questions, email [email protected]
Want more of the same? /
We don’t just write about best-in-class campaigns, interviews and trends. Our Members also receive access to briefings, online training, webinars, live events and much more.