Cannes Lions 2022: The Grand Prix Winners /
The Cannes Lions International Festival of Creativity was back to full strength in 2022 following a two-year pandemic hiatus.
Here are all the Grand Prix-winning campaigns (updated as they are announced) from this year’s annual celebration of advertising and marketing.
Brand Experience & Activation /
Vice World News, The Unfiltered History Tour, by Dentsu Webchutney, Bengaluru and Mumbai
Creative B2B /
Sherwin Williams, Speaking in Colour, by Wunderman Thompson
Creative Business Transformation /
Dole, Pinatex
Creative Commerce /
Wingstop, Thighstop, by Leo Burnett, Chicago
Creative Data /
We Capital, Data Tienda, DDB Mexico, Mexico City
Creative Effectiveness /
Michelob Ultra, Contract For Change, by FCB Chicago / FCB New York
Creative Strategy /
Decathlon, The Breakaway, by BBDO Belgium
Design /
Penguin Books, Portuguese ReConstitution, by FCB, Lisbon
Digital Craft /
Polycam, Backup Ukraine, by Virtue Worldwide, New York
Direct /
Coinbase, Less Talk More Bitcoin, Accenture Song, New York
Entertainment /
Swedish Food Federation, Eat A Swede, McCann Stockholm
Entertainment For Music /
Residente, This is Not America Ft. Ibeyi, by Doomsday Entertainment, Los Angeles, and Sony Music Latin, Miami
Entertainment For Sport /
Nike, NikeSync App, R/GA London
Film /
Apple, Escape from the office, by Smuggler
Channel 4, Super. Human, by 4Creative London
Film Craft /
Penny, The Wish, by Serviceplan Munich
Glass /
We Capital, Data Tienda, DDB Mexico, Mexico City
Grand Prix for Good – Health /
Hip-hop Public, Lil Sugar – Master of Disguise, by HealthArea 23
Health & Wellness /
Maxx Flash, The Killer Pack, by VMLY&R, Mumbai
Industry Craft /
Sheba, Hope Reef, AMV BBDO, London
Innovation /
Suncorp, One House To Save Many, By Leo Burnett, Australia
Media /
Sheba, Hope Reef, AMV BBDO, London
Mobile /
Google, Real Tone, by GUT, Miami
Outdoor /
Adidas, Liquid Billboard, Havas Middle East, Dubai, and Jack Morton Worldwide
Pharma /
Dell Technologies & Intel, I Will Always Be Me, by VMLY&R
PR /
Decathlon, The Breakaway, BBDO Belgium
Print & Publishing /
An-Nahar Newspaper, The Elections Edition, by Impact BBDO, Dubai
Radio & Audio /
Vice World News, The Unfiltered History Tour, by Dentsu Webchutney, Bengaluru and Mumbai
Social & influencer /
Vice World News, The Unfiltered History Tour, by Dentsu Webchutney, Bengaluru and Mumbai
Sustainable Development Goals /
P&G Whisper, The Missing Chapter, Leo Burnett, India
Titanium /
The Kiyan Prince Foundation, Long Live the Prince, By Engine, London
Cannes Deconstructed /
Want to know about the best work and key trends from this year’s Cannes Lions International Festival of Creativity? Book a Contagious Cannes Deconstructed briefing for your team and we’ll deliver a week’s worth of festival insights in one hour. These can be delivered in person (depending on Covid restrictions) or virtually. Contact [email protected] for more information.
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