We’ve interviewed the marketers and agencies responsible for the most highly awarded campaigns of the 2024 Cannes Lions International Festival of Creativity, and now we’re sharing some of those insights with you, in our free-to-download report.
These in-depth interviews delve into the challenges and briefs that inspired the campaigns, as well as the obstacles the brands and agencies had to overcome to create them.
Campaigns featured in this report:
- WoMen’s Football for Orange by Marcel, Paris
- Michael CeraVe for CeraVe by WPP/Ogilvy PR, North America
- Ketchup Fraud for Heinz by Rethink, Toronto
This report also contains commentary about the campaigns from the folks at Daivid, whose AI-powered research platform uses millions of consumer data points to predict which emotions an ad will evoke, how well it will hold people’s attention, and how effective it will be for the brand.
