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Global Look Ahead contest 2025: shortlist announced /
The finalists set to reimagine OOH and capture commuter attention across the Elizabeth line

The Global Look Ahead shortlist is here. On 23 April, a panel of industry heavyweights will gather to decide which campaign takes the crown.
In partnership with Transport for London (TfL) and Global Media & Entertainment Group, we challenged creatives to reimagine what’s possible with digital out-of-home (OOH). Now in its third year, the competition aims to turn commuter moments into something bigger, brighter and impossible to ignore across the TfL network.
The winning campaign will earn a two-week takeover of Bond Street, Tottenham Court Road and Farringdon Elizabeth line stations. It will run across digital gateways, escalator ribbons and runways, reaching up to 4 million Londoners and providing the ultimate stage for creative thinking.
Shortlisted Entries /
AMV BBDO for Mars Petcare
Pablo London for P&O Cruises
Havas for JBL Professional
Havas for Little Village
VML for The Duracell Company
New Commercial Arts London for Battersea Dogs & Cats Home
The LEGO Group with Bloom Line
Self Space with This is Jelly
Look ahead Judges /
Vicki Maguire, chief creative officer, Havas
Enyi Nwosu, chief strategy officer, Universal McCann
Richard Denney, joint chief creative officer, St Lukes
Firdaous El Honsali, VP Dove masterbrand global, Unilever
Ann Wixely, executive creative director, Wavemaker
Laura Jordan Bambach, founder and chief creative officer, Uncharted
Chris Reader, head of commercial media, TfL
Sarah Sutton, global media director, Oatly
Nadja Lossgott, chief creative officer, AMV BBDO
Hugh Todd, co-founder, Behind the Billboard Podcast
Tati Lindenberg, VP marketing, Unilever, Dirt Is Good
Andre Sallowicz, creative partner, AMV BBDO
Jon Holden, global head of Don Papa Rum, Diageo
Dan Cole, executive creative director, Havas and co-founder, The Wayback
Paul Kemp-Robertson, chief content officer at LIONS
Anto Chioccarelli, creative solutions and partnerships director, Global
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