Global Look Ahead contest 2025: shortlist announced 

The finalists set to reimagine OOH and capture commuter attention across the Elizabeth line

The Global Look Ahead shortlist is here. On 23 April, a panel of industry heavyweights will gather to decide which campaign takes the crown.

In partnership with Transport for London (TfL) and Global Media & Entertainment Group, we challenged creatives to reimagine what’s possible with digital out-of-home (OOH). Now in its third year, the competition aims to turn commuter moments into something bigger, brighter and impossible to ignore across the TfL network.

The winning campaign will earn a two-week takeover of Bond Street, Tottenham Court Road and Farringdon Elizabeth line stations. It will run across digital gateways, escalator ribbons and runways, reaching up to 4 million Londoners and providing the ultimate stage for creative thinking.

Shortlisted Entries 

AMV BBDO for Mars Petcare

Pablo London for P&O Cruises

Havas for JBL Professional

Havas for Little Village

VML for The Duracell Company

New Commercial Arts London for Battersea Dogs & Cats Home

The LEGO Group with Bloom Line

Self Space with This is Jelly

Look ahead Judges 

Vicki Maguire, chief creative officer, Havas

Enyi Nwosu, chief strategy officer, Universal McCann

Richard Denney​, joint chief creative officer, St Lukes

Firdaous El Honsali, VP Dove masterbrand global, Unilever

Ann Wixely, executive creative director, Wavemaker

Laura Jordan Bambach, founder and chief creative officer, Uncharted

Chris Reader, head of commercial media, TfL

Sarah Sutton, global media director, Oatly

Nadja Lossgott, chief creative officer, AMV BBDO

Hugh Todd, co-founder, Behind the Billboard Podcast

Tati Lindenberg, VP marketing, Unilever, Dirt Is Good

Andre Sallowicz, creative partner, AMV BBDO

Jon Holden, global head of Don Papa Rum, Diageo

Dan Cole, executive creative director, Havas and co-founder, The Wayback

Paul Kemp-Robertson, chief content officer at LIONS

Anto Chioccarelli, creative solutions and partnerships director, Global



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