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Look Ahead: Creativity for Good 

This year, we are excited to introduce Creativity for Good, a new category designed to showcase genuine sustainability transformations. It empowers brands to highlight their real impact while staying true to the values of transparency and integrity.

19 Nov 2024
Header image for article Look Ahead: Creativity for Good

Global, the Media and Entertainment group, reaches 51.7 million individuals across the UK every week, making it the ideal platform to unite audiences and brands through powerful, resonant connections.

This year, we are excited to launch Creativity for Good, a new category that showcases genuine sustainability transformation, empowering brands to present their real impact while staying true to the values of transparency and integrity.

The 2024 edition brings a new focus on Creativity for Good, targeting small brands making a positive impact and innovative leaders driving sustainability forward. Our goal is to inspire brands to utilise out-of-home (OOH) formats to tell compelling stories that resonate with audiences and reflect meaningful environmental action.

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A bit more detail 

Look Ahead 2024 is a call to action for creative thinkers to harness the full potential of OOH technology and formats, delivering campaigns that embody optimism, innovation, and a commitment to genuine sustainability. We want ideas that break new ground, avoid greenwashing, and reflect the realworld impact of sustainable practices.

Entrants should explore and demonstrate how they would creatively use landscape and portrait Out of Home Posters to bring their vision to life, focusing on authentic storytelling and sustainability impact.

Download the full entry kit here

The deadline for entries is midnight GMT on 19th March. There is no cost to enter this competition. The Global media team will work with the winner to activate the chosen campaign for a two-week period at somepoint between May and August 2025. For any questions, contact [email protected]. 



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