Sustainable Advertising with Google: Creativity for Change /

If you’re serious about making change happen – and making the industry more accountable – this is your chance to get early access to the tools and insights that will help get you further, faster on your own sustainability journey.

It’s estimated that just 4% of ads contain sustainability messaging, despite the many forward-looking net zero commitments being made. We know that shifting behaviors will be key to unlocking climate action, but how can we get there faster?

In this session our panel of top brand leaders will explore the role of creativity as a catalyst in this process. Find out how we can use our unique position as marketers to nurture and accelerate demand for more sustainable choices from brands.

Questions this session will answer:

• How can we embed sustainability across marketing, from brand-building to performance?
• What marketing and advertising tools can help speed up business transitions towards more sustainable consumer options?
• How can we sell sustainability to the C-suite?

Media agencies, media owners and brands are being encouraged to reduce the environmental impact of advertising campaigns. At the same time, they’re also being called upon to step up and lead a broader transition toward more sustainable consumerism. But who’s really putting in the hard yards to lay out the methodologies, to measure the progress, and generally keep everyone honest?

Our second panel discussion will bring together the early movers who are taking on this urgent and important work, building consistent data inputs across media channels for measuring environmental impact. Find out first-hand the practical steps we can all take today to responsibly run campaigns that are good for business, and the planet.

Questions this session will answer:

• How are we working together as an industry to establish a standard framework for measuring the carbon emissions of media campaigns, and what progress is being made?
• How can ads carbon measurement help marketers to break barriers in aligning environmental and business performance?
• What early learnings can be applied today to challenge business-as-usual and lead the path towards a net zero future?

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Please enter your details below to receive the official calender invite. We can’t wait to have you with us for an unmissable session plus drinks, BBQ food and networking.