To help you figure out what to focus on in the year ahead, we’ve asked the smartest and most important people we know about where they’re spending their time, attention and money.
For almost a decade now, Contagious has been quizzing industry leaders about the biggest opportunities they’ve identified and the challenges they are facing in our annual report.
In our latest edition of the Contagious Radar, we interviewed prominent figures from major brands, including McDonald’s and Heineken, as well as the global creative and strategy department heads of award-winning agencies, to identify five key ways to win in 2025. We also canvassed the opinions of 100 C-suite marketing and agency executives to get a sense of how ad execs around the world feel about key issues like the value of creativity, changing attitudes to brand purpose and DEI, the impact of AI on marketing and the evolution of agency-client relationships.
The complete Radar report, featuring the results of our survey, as well as insights from the likes of Pancho Cassis, global CCO of David; Morgan Flatley, global CMO at McDonald’s; and Sean McDonald, global CSO of Rethink, will be made available to Contagious IQ members only on 18 February.
If you don’t currently have access to the Contagious IQ intelligence platform don’t worry, we haven’t completely left you out in the cold. On 27 February at 2pm GMT, we’ll be hosting a live webinar where we’ll present the key findings of our 2025 report and discuss them with some of the industry’s savviest leaders.
The Contagious Radar 2025 Webinar will feature...
The major themes and findings revealed by this year’s Radar report
Practical advice on how to interpret these trends and turn them to your advantage
Expert insights from our panelists of industry leaders
Speakers /
- George Bryant, global CCO at Golin
- Miriam Plon Sauer, SVP global strategy director McCann Worldgroup
- Marta Garcia Alonso, CMO Heineken Mexico
