Contagious spoke with Andy Pearson, the creative vice president of one of the most successful and distinctive brands on the market today.
In this 45-minute session, we discuss creative risk-taking with Liquid Death’s Andy Pearson.
Find out how Liquid Death balances risk and reward, how it creates a culture that’s comfortable with polarising or untested ideas, and why advertising is littered with so much forgettable work.
We cover:
- How Liquid Death approaches the calculus of risk & reward
- The biggest risk that marketers can/do take when it comes to marketing
- How can organisations get themselves more comfortable with 'risky' work
- Liquid Death’s most audacious ad and how it got approved
- Why is there is so much beige, forgettable work in our industry
If in-depth interviews with successful and forward-thinking marketing leaders about creative transformations are your scene, then we’ve got good news – this is just the second in the new Creative Transformation Webinar Series we are hosting.
Over the coming months, we’ll sit down with a selection of the industry’s brightest minds to learn more about how creative cultures are nurtured, successful partnerships are forged and brilliant work gets made.
Click here to watch on demand
And if in-depth interviews with successful and forward-thinking marketing leaders about creative transformations are your scene, then we’ve got good news – this is just one episode in our new Creative Transformation Webinar Series, exploring how the industry’s brightest minds nurture creative cultures to get brilliant work made.
If you missed the other episodes in the series, you can view them on demand below.
Valuing Creativity: Samsung’s Annika Bizon on valuing creativity – View now
How to brief, with Hellmann’s Christina Bauer-Plank – View now
How to assess and sell creative work, with Tanja Grubner – View now
