How to Win Look Ahead 2025: Your key to creating a winning entry 

Would you like to see your breakthrough idea brought to life across the TfL network?

Join Contagious and Global Media & Entertainment Group for an exclusive How to Win webinar and get insider knowledge on how to create a standout entry that gets noticed by the judges.

The Look Ahead Competition is your chance to push the boundaries of out-of-home advertising. We’re looking for daring, experiential ideas that turn heads, spark conversation, and engage audiences.

The prize? An unmissable opportunity to see your brand creative showcased for two weeks across high-traffic London stations—Bond Street, Tottenham Court Road, and Farringdon Elizabeth line— reaching over 4 million Londoners.

We will also share unmissable information about the new 2025 category, Creativity for Good that aims to inspire brands to utilise out-of-home (OOH) formats to tell compelling stories that resonate with audiences and reflect meaningful environmental action.

Don’t miss this chance to gather all the insight and inspiration you need to get a step ahead of your competition. 

In this session, we'll cover:

  • What judges look for: Discover what makes an entry stand out this year
  • New OOH formats: Gain insider tips on leveraging the latest formats for your entry 
  • Winning ideas: We’ll dive into the strategies behind the winning ideas of 2023 and 2024

You’ve got the idea. We’ve got the expertise. Together, we’ll turn it into a winner.

This webinar took place live on March 5th, to watch the session recording, register here.



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