Interview

Most Contagious Interview: Ben & Jerry’s 

Why the largest ice cream brand in the US believes in a philosophy of activism, not advertising

17 Jan 2022

Ben & Jerry’s isn’t just an ice cream brand, it’s a purveyor of social justice. In fact, in the last few years alone it has called to overhaul asylum laws in the US, defund the police in the aftermath of George Floyd’s murder and is on a mission to tackle systemic racism.  

In this session from Most Contagious 2020, Contagious co-founder Paul Kemp-Robertson speaks to Anuradha Chugh, managing director of Ben & Jerry’s Europe, to find out how the brand uses its voice to create ‘linked prosperity’ for suppliers, employees and customers.

This talk was taken from our Intelligence tool, Contagious Online. To find out how Contagious can help you learn from the best minds in the business, click here.

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