Finding your centaur: getting creative with gen AI /

Can generative AI help brands and agencies navigate the increasingly complex and demanding marketing landscape?

Contagious and WARC, in partnership with TikTok, spoke to senior creatives, strategists and marketers across Asia Pacific and the Middle East, to learn how this new technology is shaping the future of commercial creativity.

Learn how they are using AI tools – including those on TikTok — to create at speed and scale and streamline internal processes, and what skills are required to work in harmony with the machines.

This report is filled with insights to shape your marketing future… now go be legendary.