Check out our round-up of some of the best campaigns, trends, interviews and articles that made it through our filter and onto Contagious IQ this year.
Find out which brands and agencies earned themselves a place in our coveted Most Contagious Campaigns section for their standout work; plus a deep dive on cosmetic brand E.l.f. and how it’s managed to reach $1bn in annual sales by democratising beauty and harnessing its community.
And with social playing a dominant role not only in E.l.f.’s success but also accounting for a large chunk of all ad spend, we also take a look at which brands were winning on social media this year and how they did it.
Also in trends, as AI continues to impact adland, we highlight some of the brands that have pushed back on the technology, as well as the ones that are championing humanity by telling the stories of real people in their ads.
